Established in 2022 by the talented young basketball prodigy Kadesh "Cold Crushing" Rushing, who is determined to make his mark both on and off the court. Kadesh's dream is to attend Duke University and eventually be drafted into the NBA. With the unwavering support of his parents and their belief in the importance of entrepreneurship, Kadesh founded Cold Crushing Enterprise LLC. This venture serves as an alternate avenue for him to pursue his passions and goals.

We firmly believe that fashion should be exciting, daring, and a true reflection of your individuality. Our mission is to provide you with the perfect pieces to showcase your personal style and empower you to crush it with confidence. Join us on this fashion journey and let your style speak volumes!